SEO Glossary

SEO GLOSSARY

 

AD RANK

This is how a search engine determines the preference given to adverts and where they are displayed on a page. Factors include the bid amount, ad quality, its relevance to the search term and the standard of your ‘landing page’.

BACKLINKING

These are links that can be followed back to a website.

CONVERSION RATE OPTIMISATION

This is how your website brings in a client to it, by the quality of its content. This includes the website graphics. The longer the customer stays on your site, the more chance of a sale there is.

 

CRAWLER

This is a ‘search bot’ which works its way through the internet, looking for websites to index. It is designed to look for certain criteria, when it does this. It also makes sure that there are no false entries and regularly deletes any indexed sites, which no longer exist.

 

DIRECTORY SUBMISSION

This is when a website is submitted to a search engine, for indexing.

 

DUPLICATE CONTENT

This is, as the name suggests, when copy on a website has been copied from, or is very similar to content elsewhere. When this happens, search engines will rate your site lower in their rankings, so it is essential to remove all duplicate content.

 

KEYWORDS

These are the words that people type into a search engine in order to find something. If you use these words in your pages’ copy, you increase the chances of your clients landing there, when they type them in to Google.

LBL (LOCAL BUSINESS LISTING)

This is information about your company, which will display in the top corner of a search engine (for example Google).

When someone types in search terms, looking for a service in your local area, all the relevant local businesses will come up.

OFF PAGE SEO

This is information which is not easily visible on a website. These are things like page titles, rich snippets and meta data.

ON PAGE SEO

This is the opposite to off page SEO. It refers to the easily visible website content, like the copy and articles. Analysing the on page SEO means quantifying the number of keywords over a page and seeing how well it is optimised.

PPC

Pay Per Click advertising. Like it says, this is paid for advertising that works by the advertiser paying every time a customer clicks on their advert or content. This is an effective tool when it comes to boosting a website’s ranking quickly.

SEARCH MARKETING

This is making web content available to search engines, to be indexed in their results pages.

RICH SNIPPETS

This is website content that has been marked up, to be read easily and quickly by a search engine.

SOCIAL MEDIA MARKETING

This is the process of marketing across social media platforms, such as twitter, facebook, linkedin and snapchat etc.

 

SOCIAL SIGNALS

This is when a search engine picks up on the frequency of the updates of a social media profile.

 

VECTOR GRAPHICS

Graphics which can be scaled up and down again, without losing any of their quality.