A
Ad Words
A CPC cost per click advertising system made by Google.
Algorithm
Mathematical formula applied by search engines for website ranking.
Alt Text
Short for alternative text.
Anchor Text
Textual part of a link, enhances ranking in search engines.
B
C
Cloaking
A technique that changes a displayed page, done by webmasters to optimize a page for search engines and at the other hand end users sees the page differently.
This method is considered Spam by search engines.
Comment Tag
HTML tag that is not seen by search engines only not end users.
CPC
Cost per click, payment is done whenever link is clicked.
Cross linking
Multiples site all linking together.
CSS
Cascading style sheets, used for design of web page.
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