Operating SEO professionally may be a difficult thing, especially if you only start your new website. It’s normal to hire a specialist who would consult you on the optimization or do it for you. However, you should choose one who will not tell you the most popular SEO lies so many people believe and then get disappointed in.
Both beginners and professionals can become guided by these lies, as when it comes to achieving a goal, many people act in a rush. For instance, there is a competition organized by Wix – SEO Hero – that allows people to prove they can optimize better than the organizers. Search engine optimization heroes are supposed to make their websites good enough to rank higher by the keyword “SEO hero” than the brand new website created by guys from Wix. 4 months are given to do so, and it’s not as much as it may seem from the first time, so many people seek help in a hurry.
SEO Lies You Need to Avoid
- Knowing Google algorithms.
Not everyone in the company knows the algorithms, as there are hundreds of factors that the system includes in the sites’ ranking. A good specialist will know many factors by which reliable websites are determined, but not the algorithm of the giant company.
- Being able to assist any industry rank.
Again, one person can’t be an expert in all industries: they are either just a bit competent in all of them, or greatly competent in only one. Always seek for a specialist who is working in your sphere particularly, as they know the real consumers’ intent.
- Saying SEO is the only way out.
Search engine optimization is an important part of creating a high-quality website, but not the only. You need to combine many methods, including SEO, marketing, advertising, social media work, etc.
- Recommending to use more links.
“The more, the better” rule doesn’t work in this sphere, so if you hear such SEO lies, make sure you don’t cooperate with such “specialists”. High-quality link building is crucial for your website, as search engines are very attentive about what kind of links you are using.
- Saying that duplication of the material is OK.
There are experts who calm their clients down by saying that it’s alright to duplicate the content on different domains. However, Google recommendations say completely the opposite.
- Promising to lead you to the 1st page in the search results.
Again, Google doesn’t recommend you to work with the specialists who claim such SEO lies like getting you to the first page of the search results. The list is changing daily due to hundreds of factors, so there is no guarantee you will get to the first page.
- Saying Google recommendations is the only guide.
Let’s not forget that all big search engines firstly advertise their own services. The recommendations are important, but the world of SEO doesn’t end there.
If you see one of these claims that are usually SEO lies, do your best not to cooperate with such pseudo-experts. This will help you sort the worst out and choose the best reliable people to work with your old or new website.